Anderson Direct wanted to send out a holiday card that not only delivered best wishes to their clients, but also sold it's advanced variable data printing capabilities in the bargain.
Steve developed this z-fold card in which a happy skater spelled out the recipient's name in on the ice.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/104027e2-4945-45a1-b19f-b72af224da54/af2cbbee-4a88-43b6-91b6-12f7b9586caf_rw_600.jpg?h=a7a66d5450da977501f0192f8b709bb1)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/104027e2-4945-45a1-b19f-b72af224da54/1064c47c-8939-4216-90c1-a9e093e22103_rw_600.jpg?h=b0a0054462febade7405148adf8cb807)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/104027e2-4945-45a1-b19f-b72af224da54/d2986f5f-f5b3-49df-9d6b-826741c5a51d_rw_1200.jpg?h=521c1faa5be641f15a0987051f67d36f)